Aside from the exterior of your building, the parking lot is one of the first things any visitor sees; it is also the one part of any facility that passersby see, remember and base their judgments on.
Some building owners and managers are cognizant of the initial impression the façade of their facility provides, but many fail to focus beyond cleaning windows and repairing bricks and mortar.
Cleanliness impacts this impression and, depending on the parking lot's appeal, may determine whether or not a customer returns.