MINNEAPOLIS, MN — The "green" machine has steamrolled its way into the carpet cleaning business, according to the Star Tribune.
"Empowered water" sounds like a product sold by door-to-door salesmen and in late-night infomercials but it''s actually the key ingredient in Zerorez carpet cleaning
, or rather, it''s softened water whose ions have been scrambled in electric current, the article stated.
"Without the soapy residue that can quickly attract dirt after a cleaning, carpets stay cleaner longer," said Michael Kaplan, manager of the Twin Cities franchise.
But is it green? According to the article, that''s a buzzword that Zerorez has adopted, as have other Twin Cities carpet cleaners such as GreenClean
, Amazing Green
and Mr. Green Clean
, most of which use soap derived from plants rather than chemicals.
But being green goes deeper than the cleaning agents. It''s also the equipment and water disposal, the article noted.
"No one cleans totally green but we try to be environmentally friendly," said Alan Srbich of CarpetClean