IEHA plans to exercise its option in October 2009, and then take steps to complete the purchase, the release stated.
Beth B. Risinger, CEO and executive director of IEHA, said: "IEHA is extremely pleased with this remarkable opportunity that will further enhance and validate the IEHA brand to both the industrial and public sectors. This extraordinary decision to move toward purchase of The Housekeeping Channel (HC) demonstrates strong commitment and vision by the IEHA Board of Directors to provide value to its members by directly reaching and influencing the public."
Allen Rathey, HC’s founder and president, will strategize with IEHA and implement mutually-agreed-upon steps to transition the look, feel and intent of HC to serve IEHA’s long-term branding and marketing interests, the release noted.
Rathey will be retained in a management capacity during the transition period and afterwards to solidify and further develop the success of The Housekeeping Channel and IEHA, the release added.