TRENTON, NJ — New technologies allow for the marketing of an indoor air quality (IAQ) business in many new ways, according to a press release.
Learn how to take advantage of these changes at an upcoming Indoor Air Quality Association Inc
. (IAQA) workshop in New Jersey on November 17, the release noted.
The founder of the IAQ industry''s only dedicated marketing and public relations firm, Cochrane & Associates
, will be presenting creative and cost effective marketing techniques to members of Trenton, New Jersey''s Indoor Air Quality Association (IAQA) chapter, the release stated.
According to the release, topics from Mr. Cochrane''s presentation will include how to enhance a company''s marketing and public relations utilizing new technologies such as social media, online videos, internet marketing and ways to increase search engine optimization (SEO).