CHICAGO — The founder of the IAQ industry''s only dedicated marketing and public relations firm, Cochrane & Associates
, will be presenting creative and cost effective marketing techniques to members of Chicago''s Indoor Air Quality Association
(IAQA) chapter next week, according to a press release
Topics from Cochrane''s presentation will include how to enhance a company''s marketing and public relations utilizing new technologies such as social media, online videos, internet marketing and ways to increase search engine optimization, the release stated.
Additional 2010 IAQA workshops that will host Cochrane''s marketing presentation include the IAQA Los Angeles Chapter on December 10, the release noted.