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Seattle Cleaning Service Tip of the Month

May 11, 2009
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Cleaning Company Website Names Drive Dollars to Your Door!

Everyone always asks me, "Liz, how did you get the name of your company, Seattle Cleaning Service, at the top of the Google search engine list, and how can I do that?" Well, the answer has two parts and for some of you it has three.

Before I explain those, let me first say that I''m originally a film maker by profession. When I started Seattle Cleaning Service (SCS) in 2003, it was because I needed a job to fund my dream of being a film maker. It takes a lot of money and time to make films. I left a 9-to-5 corporate job to have the flexibility to make films, and started SCS to fund my dream. My current film project is focused on the need for a National Hate Crime Law. You can read about my documentary film work by visiting

Now, to addressing those parts that explain SCS''s success:

Part 1. When I started SCS, a friend of mine who uses Craig''s List a lot suggested I name my company "Seattle Cleaning Service" in order to drive business to my Craig''s List ad. In addition, when people Google and search for "Seattle Cleaning" or "Cleaning Seattle" they find SCS at or near the top of the list.

Part 2. When we created our ad on Craig''s List, we put the words "Seattle Cleaning" in the subject line. This method is tried and tested and doesn''t cost a dime. It only takes the time to post an ad on Craig''s List. Your proof? After sharing my success story, two of my top competitors in Seattle are now paying Google to use the words "Seattle Cleaning Service" to drive traffic to their web sites.

Part 3. You might be someone who already has an existing janitorial or residential cleaning service and just need a website to work more effectively at gaining business from the web; or you might be someone who wants to start your own cleaning business and needs a solid marketing tool. Either way, the company name itself is crucial to gaining more business from the internet. Keeping that in mind, I have basically duplicated the SCS website and have included a short list of turnkey website packages that are now available for sale. Each proven marketing package includes a logo (designed by a professional graphic artist) for your letterhead and business cards, as well as up to three hours of phone coaching. Call to verify if your city''s name is still available. If so, you can get started to be up and running in a day!

I know this must sound too easy to be true. Here''s the thing: By strategically naming your company and using Craig''s List the way I''ve described here, you too can utilize the best and fastest way to drive dollars to your door from the web. It worked really well for me and it will work for you too!

Liz Latham, Owner
Seattle Cleaning Service
116th N. 45th St. #304
Seattle, WA 98103
(206) 782-8220

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