Recently, we contacted Bryan Lazorik, founder and president of Bryco Services Inc. in Merrillville, IN, to discuss industry trends and his JanSan business.
Since starting the company, Lazorik had gone through the trials and tribulations of “being the boss” and taking on new challenges, including that of salesman.
For the past six years, Lazorik has had to manage a business and its customers and says the worst relationships are the ones that end.
Lazorik also sheds light on the vital concerns of BSCs and in-house professionals, such as employee and customer turnover, strategic marketing, budget planning and relationship building.
How did you get your start in the cleaning & maintenance industry?
In 2000, I came to the realization that I wanted to work for myself and be responsible for my own income and career potential. After about six months of researching the cleaning industry and conducting a local market-needs analysis, I decided our area needed a superior, reliable cleaning service.
It took about another six months of marketing and advertising before we landed our first client. Above all, I really have a passion for the cleaning industry and the satisfaction of leaving a client’s office fresh, clean and sanitary.
What are your current duties?
As president of Bryco Services Inc., most of my time is spent on sales, client services and strategic marketing and financial planning.
Sue Foster, our regional supervisor, handles staffing, scheduling and supply procurement. We recently expanded enough to add an office administrative assistant to help with general office tasks, human resources issues and client services.
What responsibilities do you find most challenging?
Definitely sales. I have never thought of myself as a salesperson — hitting the pavement, going door-to-door or even cold-call telemarketing.
The more I poured myself into the company, the more I realized how vital an aggressive sales program is to the success of a company. More importantly, I learned that viewing a sales program as any less than vital is doing a disservice to the entire company team.
What is your favorite/least favorite part of your job?
There are two aspects I really like about my job. I truly enjoy interacting with clients, getting to know them and creating a sincere business relationship. I also love the creative part of owning a business — creating new employee incentive programs, improving training methods and developing innovative marketing campaigns.
My least favorite part of the job is losing an employee or a client, for whatever the reason. Though sometimes necessary, it’s just not pleasant to end a business relationship.
What do you enjoy to do in your spare time?
I enjoy spending time with family and friends. I have played the piano for many years and I am active in my church’s music ministry.
For the past several years, I have taught part-time junior high religion at a local parochial school.
I am also an active member of my local Chamber of Commerce and enjoy helping with various community and charity organizations.
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