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Safety And Security

Federal Trade Commission could rewrite marketing guidelines

May 17, 2010
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ST. LOUIS — When research chemist Kevin Tibbs wants to demonstrate the safety of his St. Louis company''s home-cleaning products in person, he opens his mouth wide and sprays some inside. On store shelves, Tibbs must rely on packaging to convince consumers their Better Life line of cleaning products is safe and eco-friendly, according to the St. Louis Dispatch.
The problem is that the marketplace for "green" kitchen, glass and floor cleaners is cluttered with products making dubious environmental claims. That''s why the entrepreneurs favor something few business owners would support — federal regulation, the article stated.
After nearly a decade of silence about exaggerated environmental claims by product marketers, that federal crackdown could be in the works. The Federal Trade Commission is rewriting its guidelines on how companies can market their goods to environmentally conscious consumers, the article noted.
An FTC spokesman said he couldn''t say when the new guides will be made public, other than sometime this year.
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