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February CMM: Best of times, worst of times

February 23, 2009
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The February issue of CM/Cleaning & Maintenance Management® magazine is now available online, featuring Dane Gregory''s Management Tips column "These are the best of times, the worst of times."
Gregory states that most people believe that in tough economic times the response is to cut back our costs and wait out the low part of the cycle; the opposite is true.
He notes that belief in managing the message to reflect the economic downturn is a necessary adjustment to capture the attention of the potential client; pretending nothing is wrong could make clients wonder if you are from this world.
John F. Kennedy once said, "The time to repair the roof is when the sun is shining."
Gregory adds that preparation is key; during cold, rainy days, at least assess the damage so you will be ready when the sun finally does come out, because you know it will.
If you are looking for different ideas to foster these types of relationships with clients, contact Dane Gregory. Dane Gregory is a business consultant and trainer specializing in working with companies in the professional cleaning industry. He currently trains technicians in the use of cleaning protocols for stone, tile and masonry surfaces for IICRC Certification. He also presents a business opportunity for newcomers in the cleaning industry in the care of ceramic tile, stone and grout with a full equipment and training package. He can be contacted at or
Click here to view the February issue of Cleaning & Maintenance Management magazine.
To read the newly released, digital version of the February issue, Click here.
For related information, click here.
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