The February issue of CM/Cleanfax®
magazine is now available online
, featuring Steve Marsh''s cover story on Preemptive marketing
Marsh notes that traditional advertising is geared to consumers currently looking for a carpet cleaner, while preemptive marketing builds professional relationships with quality-minded consumers before they need your services.
Marsh states that quality-minded consumers usually have their carpet cleaned every 12 to 24 months; preemptive marketing persuades them that you are a better company and locks them in before their next cleaning.