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February Cleanfax magazine: Preemptive marketing

February 02, 2009
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The February issue of CM/Cleanfax® magazine is now available online, featuring Steve Marsh''s cover story on Preemptive marketing.
Marsh notes that traditional advertising is geared to consumers currently looking for a carpet cleaner, while preemptive marketing builds professional relationships with quality-minded consumers before they need your services.
Marsh states that quality-minded consumers usually have their carpet cleaned every 12 to 24 months; preemptive marketing persuades them that you are a better company and locks them in before their next cleaning.
Three ways to use preemptive marketing are:

· Prospecting

· Client follow-up

· Referrals.
Click here to view the February issue of Cleanfax magazine.
For related information, click here.
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