New Poll Shows Greater Consumer Acceptance of Green and Bio-Based Cleaning Products
Ontario, Canada – The newly released Genencor® Household Sustainability Index indicates that consumers are becoming more familiar with bio-based products, including bio-based cleaning products.
Eight in ten consumers in both America and Canada indicated they would select bio-based products as long as they were comparable in cost and performance to other Green or conventional products.
Genencor is a division of Danisco A/S and is engaged in industrial biotechnology. The survey was released in May 2011 and involved contacting 2,000 Americans and 2,000 Canadians by phone.*
The survey indicated that majorities in both countries, 71 percent in Canada and 53 percent in the United States, report recent purchases of Green products.
Although many consumers are still skeptical about Green product claims being better for the environment, it appears confidence in these claims is growing, especially in the United States.
The respondents labeled Green products as ones that include the following characteristics:
· Are made from sustainable/renewable ingredients
· Require less energy to produce or use
· Contain few if any harmful ingredients
Regarding bio-based products specifically, 40 percent of American consumers and 35 percent of Canadians indicated they are familiar with the term bio-based as it applies to products.
Of these, strong majorities believe bio-based products are Green and protective of the environment.
“This mirrors what is [also] happening in the professional cleaning industry,” says Mike Sawchuk, vice president of Enviro-Solutions (www.enviro-solution.com), manufacturer of Green cleaning products.
“Distributors and end users are becoming more familiar with bio-based cleaning products; recognize them as Green, especially if they are Certified Green; and if comparable in price and performance, appear quite willing to select them.”
*The survey was conducted the first half of April 2011 and is accurate to within plus or minus 2.2 percentage points.
Enviro-Solutions is a leading manufacturer of Proven Green, environmentally preferable cleaning products. An ISO-9001 certified company, Enviro-Solutions was established in 1994 with very focused goals: To develop and market a superior line of environmentally preferable cleaning products and solutions. Using advanced technology, the company manufactures products that offer proven safety, health, and environment benefits without sacrificing product performance and are competitively in price.