Chain Hotels Take Green Lead in Hospitality Industry
Ontario, Canada – A study by Stefani Svaren, a student at the School of Hospitality Business Management, Pullman, WA, found that major chain hotels such as Hyatt, Marriott, Hilton, and others are far ahead of independent hotels when it comes to adopting Green and sustainable operating practices.
Svaren’s study, which was published in a recent issue of the International Journal of Hospitality Management, found that chains are more likely to use energy-efficient lightbulbs and water-saving bathroom fixtures, as well as environmentally preferable cleaning products.1
The study concluded that independent hotels are so far behind chains that they may lose their competitive advantage in drawing customers.
“This is because on both a corporate level and a personal level, if costs and features are competitive, more travelers prefer to stay in a Green hotel,” says Mike Sawchuk, vice president of Enviro-Solutions, manufacturer of Green cleaning chemicals and products, which markets to hotels throughout North America.
Hotels first started taking steps to be Greener and more sustainable in the 1990s, and some, once again the big chains, soon realized it could be a cost savings as well as a powerful marketing strategy.
“Some independent hotels, for instance, are reluctant to switch to energy-efficient lightbulbs because it can take years for them to see a return on their investment,” explains Sawchuk. “However, a large chain may discover cost savings almost immediately.”
The use of Green cleaning chemicals is also quite common in the larger chains, according to Sawchuk. “And many of the [chains] we work with are quick to add this fact to their marketing material. [They find] consumers believe a Green hotel is also a better operated hotel.”
1Imran Rahman, Dennis Reynolds, Stefani Svaren. How ''green'' are North American hotels? An exploration of low-cost adoption practices. International Journal of Hospitality Management, 2011; DOI: 10.1016/j.ijhm.2011.09.008
Enviro-Solutions is a leading manufacturer of Proven Green, environmentally preferable cleaning products. An ISO-9001 certified company, Enviro-Solutions was established in 1994 with very focused goals: To develop and market a superior line of environmentally preferable cleaning products and solutions. Using advanced technology, the company manufactures products that offer proven safety, health, and environment benefits without sacrificing product performance and are competitively in price. All they have done and continue to do is manufacture only Proven Green cleaning products.