PETERBOROUGH, ON — Enviro-Solutions Ltd
., a leading manufacturer of green-certified cleaning products, announces that it is in the process of redefining the company''s image and product line, according to a press release
"At one time, green cleaning was just about reducing cleaning''s impact on health and the environment," said Mike Sawchuk, vice president of Enviro-Solutions.
"That has not changed, but it has evolved into protecting natural resources as well as a greater emphasis on the well-being of customers, company staff and the community," Sawchuck added.
According to the release, Sawchuk is referring to what is often termed the triple bottom-line: People, planet and profits.
Leading green cleaning experts, such as Stephen Ashkin, president of The Ashkin Group LLC
, have been advocating for this broader concept in green cleaning for the past few years, the release noted.
This fresh direction will be reflected in the company''s new advertising campaign, which will be introduced in January 2011: Instead of simply presenting company products, the new advertisements will feature three ancient, Greek-style pillars labeled, "People, Planet and Profits," the release stated.