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Endust Release

February 11, 2010
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EXTON, PA — Endust® Free Dusting and Cleaning Spray is now the first non-disinfecting hard surface spray cleaning product to earn the "Asthma & Allergy friendly™" certification mark from the Asthma and Allergy Foundation of America (AAFA) in partnership with Allergy Standards Limited (ASL), an international research organization. The certification was awarded in November 2009 to Endust Free Dusting and Cleaning Spray, the first fragrance-free, hypo-allergenic dusting and cleaning product scientifically proven to reduce allergens on surfaces and in the air to minimize the chance of allergic reactions. Independent testing shows that the product removes up to 92 percent more dust mite allergen than dry dusting alone.

"We know consumers are concerned about health and wellness, and we hope this mark, which appears on the packaging, will give people with indoor respiratory issues even more piece of mind when using our product," said Stan Stoltzfus, director of marketing for Endust Free.

According to AAFA, the new certification standard for non-disinfecting hard surface spray cleaning products is designed to assess the effectiveness of a cleaning product for reducing allergen levels and limiting exposure to airborne particles. The certification mark is awarded only to those cleaning products that have been scientifically proven to meet the strict standards set by the program. An abstract of the new certification standard is available online.
AAFA cites a growing body of scientific evidence that indicates the air within homes and other buildings can contain more allergens and polluting agents than outdoor air. Individuals who suffer from asthma and allergies are more likely to react to the various biological and non-biological allergens and irritants found indoors such as house dust, volatile organic compounds (VOCs) and more. Removal, avoidance and control of these types of allergens and irritants in the home are accepted by health experts as appropriate preventative strategies for people with asthma and allergic diseases, complementing the overall concepts of home health and indoor air quality.

Besides being free of any perfumes or fragrances, Endust Free Dusting and Cleaning Spray has a unique, hypo-allergenic formula that contains less-irritating ingredients and has an innovative dispensing system that features a narrow-directed spray to reduce bothersome lingering mist and overspray. The product also has a twist-and-lock cap to protect against accidental spraying. Many products that create a lingering mist after spraying can diminish good indoor air quality by introducing chemicals with high amounts of VOCs, which may also trigger allergic reactions. The Federal Clean Air Act requires each state to submit standards for achieving good air quality and protecting against VOCs. California, a state known for being a pioneer in environmental health, has some of the strictest regulations in the country when it comes to VOC limits. The Endust Free Dusting and Cleaning Spray formula emits 60-percent less VOCs than the current California limit.

In addition to the reduced allergen benefits, Endust Free Dusting and Cleaning Spray retains all the cleaning power of the Endust brand to quickly dust and clean for a natural shine. The distinctive packaging has an ergonomic-shape for a better, more comfortable grip and its eco-friendly, smaller-sized can uses 14-percent less packaging for less waste. The product is available in all Wal-Mart, Kmart and major grocery stores nationwide and has a suggested retail price of $3.99.

About Endust
Endust is solely focused on helping consumer''s quickly remove the unwanted dust in their lives. Endust products are sold nationwide and in Canada.
About AAFA
The Asthma and Allergy Foundation of America (AAFA) is the leading national nonprofit organization fighting asthma and allergic diseases. AAFA provides free information, conducts educational programs, fights for patients'' rights, and funds research to find better treatments and cures.
About Allergy Standards Limited
ASL is a physician led global certification company that prepares independent standards for testing a wide range of products to determine their suitability for asthma and allergy patients. ASL''s management team possesses specialist skills in a variety of medical fields including asthma and other allergic diseases.
About Sara Lee Corporation
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world’s best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, Senseo and Bimbo. Collectively, these brands generate approximately $13 billion in annual net sales covering nearly 200 countries. The Sara Lee community consists of 41,000 employees worldwide.

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