The Seal of Approval program tests and certifies superior performing carpet cleaning solutions, vacuums, deep cleaning extractors and professional carpet cleaners, the release stated.
According to the release, the expanded program asks that companies agree to uphold certain principles of customer satisfaction and comply with a "code of conduct" requiring certified providers to uphold a high standard of accountability, responsibility and customer-oriented service, while manufacturers are to honor warranties and provide product usage and cleaning and maintenance information for consumers.
Werner Braun, CRI president, said: "Carpet is comfortable and beautiful. But we know that consumers have questions about how to care for carpet over time. Choosing the wrong service provider can be a disaster, since a bad choice may result in poor carpet cleaning results or even damage to carpet fibers. The Seal of Approval is designed to make carpet cleaning and maintenance easy by helping identify companies who use only superior performing products and equipment and are responsible for the workmanship of the services provided. As a result, customers can feel confident doing business with companies who have earned the Seal of Approval."
The Seal of Approval program is celebrating its fifth anniversary in 2009 and has grown to more than 186 participating manufacturers with 471 products certified and nearly 700 service providers, the release added.