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Management And Training

Coverall wins marketing award

July 18, 2012
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DEERFIELD BEACH, FL — Coverall Health-Based Cleaning System was honored with a 2012 Sales and Marketing Integration Award by DemandGen Report, according to the Sacramento Bee.

A leading franchisor of commercial cleaning services, Coverall was recognized for its accomplishments in driving revenue by upgrading lead generation and lead management programs, the story stated.

"We have a goal of becoming a digital marketing machine," said Cedric Lopez-Almeida, digital marketing coordinator for Coverall. "Our accomplishments have been possible because of the collaboration between marketing and sales. All of us at Coverall are very proud to receive this award recognizing our team efforts."

A major factor in the award was Coverall''s adeptness at leveraging marketing automation technology to create more sophisticated, repeatable processes for success, the story noted.

Accurate analytics of customers and website visitors is tracked by deploying targeted surveys, another aspect of Coverall''s sales and marketing integration, the story added.

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