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Consumers wary of green product claims

March 29, 2012
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WASHINGTON — New research indicates that eight in 10 Americans don;t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies'' green claims, according to the Environmental Leader.

The 2011 Cone Green Gap Trend Tracker indicated that 43 percent of consumers actively seek out environmental information on the products they buy, the article stated.

According to the article, when purchasing an environmental product, 81 percent are likely to be swayed by an ecolabel such as ENERGY STAR or WaterSense, while 80 percent would choose a product if its packaging featured specific data detailing, for instance, how much plastic was saved over an earlier version.

In this year''s survey just 36 percent of consumers thought that products labeled "environmentally friendly" have a positive impact on the environment — rather than just being less damaging than non-green products, which is down from 41 percent in 2011 and 48 percent in 2010, the article noted.

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