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Clorox sponsors Red Cross emergency preparedness campaign

September 03, 2009
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OAKLAND, CA — The Clorox Company has committed to sponsoring "Do More Than Cross Your Fingers," a public awareness campaign from the American Red Cross encouraging and enabling personal preparedness in the event of an emergency, according to a press release.
Clorox''s $500,000 sponsorship pledge includes both cash and marketing support that will expand the reach of the Red Cross preparedness message with a variety of consumer and media outreach efforts throughout the year, the release stated.
Benno Dorer, senior vice president and general manager of the cleaning division at Clorox, said: "As a long-time partner of the American Red Cross, we''re proud to support such an important campaign focused on family safety during emergencies. Our goal is to help spread the word that a few simple steps in emergency planning can make a significant difference in protecting your family."
The campaign will also feature an interactive website ( that allows visitors to share emergency kit personalization tips with others and creates customized lists of emergency kit items based on individual user needs, the release noted.
According to the release, Clorox''s unique portfolio of products, including disinfecting bleach, disinfecting wipes and trash bags, help the Red Cross serve thousands families in need each year.
The "Do More Than Cross Your Fingers" campaign urges individuals to take the additional but simple steps that can help make all the difference when the unexpected happens, the release added.
Click here to read the complete release.
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