Poll Reveals 85 Percent of Americans Would Never Rebook at a Hotel with Dirty Floors
Dirty floors and lobby restrooms among top reasons consumers most likely to never stay at a hotel again
CINCINNATI — A recent Cintas Corporation (NASDAQ: CTAS) survey conducted by telephone by Harris Interactive® among 1,009 U.S. adults ages 18 and older revealed what is most likely to prevent a consumer from rebooking with a hotel. Eighty- five percent of U.S. adults said they would not rebook at a hotel if there are dirty floors in the guest room, lobby or entryways. In addition, 80 percent of adults indicated dirty lobby restrooms as a turn-off.
“Consumers have many hotel options and have come to expect a clean room and facility regardless of the room rate or location,” said Mike Thompson, Senior Vice President, Cintas Facility Services. “This research confirms that a high standard of cleanliness is critical to a hotel’s success. From restroom cleaning to tile and carpet cleaning services, hotels must have the right programs in place to maintain a safe and clean establishment to ensure guests are satisfied.”
Survey findings indicate differences in opinion by area within a hotel. For example, 83 percent cited dirty guest room floors as a turn off, while 70 percent cited dirty lobby floors and entryways as experiences that would likely prevent them from rebooking. The survey also reveals differences by age. For example, 63 percent of adults 65 years and older cited wet floors with no signage as a reason for never rebooking with a hotel. In contrast, only 37 percent of 18-34 year olds would find this to be an issue.
“Maintaining a clean and safe facility is imperative for success but requires a lot of time and energy,” added Dave Mesko, Senior Director of Marketing, Cintas. “Partnering with Cintas allows hotels to boost productivity and brand image, while improving comfort for both guests and employees."
Cintas offers a wide range of solutions that enable hotels to build their image and increase profitability and productivity while improving the comfort and well-being of their guests and employees. Whether it’s regularly providing a safe floor program with custom logo mat service or a complete cleaning and janitorial supplies program, Cintas’ cleaning solutions can save hotels time and money.
About the Survey
This survey was conducted by telephone within the United States by Harris Interactive on behalf of Cintas from July 29-August 1, 2010 among 1,009 adults ages 18 and older. Results were weighted to reflect the U.S. adult population. For complete survey methodology, including weighting variables, please contact Kim Syrios.
Headquartered in Cincinnati, Ohio, Cintas Corporation provides highly specialized services to businesses of all types. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, promotional products, first aid and safety products, fire protection services and document management services to approximately 800,000 businesses. Cintas is a publicly held company traded over the Nasdaq National Market under the symbol CTAS, and is a Nasdaq-100 company and component of the Standard & Poor''s 500 Index.