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Charmin sponsors SitOrSquat restroom locator

March 25, 2009
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CINCINNATI — Charmin brand toilet paper is sponsoring the SitOrSquat website to help people on-the-go find the cleanest public restrooms around the world, according to a press release.
The downloadable mobile application is also available in a Blackberry and an iPhone format, the release stated.
Jacques Hagopian, brand manager for Charmin, said: "Our goal is to connect Charmin with innovative conversations and solutions as a brand that understands the importance of bringing the best bathroom experience to consumers, even when they''re away from home. Helping people find a bathroom that is clean and comfortable is exactly what the SitOrSquat project is all about."
SitOrSquat allows users to find restrooms, changing tables, handicap access and other amenities with ease, and encourages users to add feedback and comment on the restrooms they have used, the release noted.
Since its launch, SitOrSquat has over 52,000 toilets in 10 countries worldwide, and has had over 500,000 unique visitors, with 1,600 of them downloading the mobile application, the release added.
According to Proctor & Gamble, parent company of Charmin, is particularly helpful to families traveling with children or people with special needs.
Click here to read the complete release.
For related information, click here.
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