The 10-15 minute "cheeky" musical production took place, free-of-charge, before a live audience at the Charmin Restrooms at 10:30 EST this morning, the release stated.
Musical numbers performed to the tune of familiar Broadway and hit pop-culture songs, coupled with toilet paper fashioned props entertained restroom patrons and passersby, the release noted.
Jacques Hagopian, brand manager for Charmin, said: "For four consecutive years, Charmin has been providing tourists and local New Yorkers with a free, clean and family-friendly place to ''enjoy the go.'' Broadway is such a popular attraction in New York City during the holiday season, we thought there was no better way for visitors to ''enjoy the go'' than by bringing all the excitement of a Broadway musical to the restroom experience."
Several well-known Broadway stars, including "Shrek the Musical''s" Christopher Sieber were on hand to perform, the release added.