Deborah Sardone is a serial entrepreneur who is trying to make a difference one home at a time.
Sardone has been in the cleaning industry for 26 years.
In 1981, she founded Buckets & Bows Maid Service, a residential cleaning company near Dallas, TX.
In 2006, Sardone formed the Cleaning for a Reason Foundation to provide free house cleanings for women suffering from cancer.
The foundation started with 30 cleaning partners and has grown in just 18 months to include over 270 companies nationwide.
Since starting the foundation, Sardone has helped over 300 women with cancer receive free cleaning, more than $75,000 of cleaning services.
Today, while still running Buckets & Bows Maid Service, she spends most of her time working with the foundation or at her maid-service coaching and consulting business.
Currently, Sardone serves as president of ARCSI (Association of Residential Cleaning Services International) for 2007-08.
Her husband is a retired police officer and serves on the foundation’s board of directors.
They have been married for 30 years and have two children.
Sardone also enjoys traveling and speaking on maid service growth and management.
Forming Cleaning for a Reason
Sardone explains: “The foundation grew out of a longstanding company policy that I had to never turn down women with cancer who needed cleaning services simply because they couldn’t afford us. We always offered the cleaning for free or half-price, depending on ability to pay.”
According to Sardone, there will be over 600,000 women diagnosed with cancer in 2008.
“That’s a lot of need that we can help with in a meaningful way,” she says.
What makes it so satisfying?
“Reading e-mails I get from women who have received free cleanings and finding out how much it means to them makes it satisfying,” Sardone says. “It is also satisfying to watch cleaning companies give from their heart and experience the joy of giving, while elevating our industry as a whole.”
Although Sardone expects more people and companies to help the foundation in the future, she realizes that the foundation is relatively new and has already made significant strides.
Raising the resources
Residential cleaning takes a lot of time and money.
Cleaning for a Reason is a nonprofit organization.
The foundation recruits maid services to provide help to women in their community. Cleaning companies get involved by donating time and money each month.
“If they leverage the social marketing to elevate their business, they’ll be able to grow and create a competitive edge. In turn, it helps motivate companies to give away more free cleanings,” says Sardone.
The partners of Cleaning for a Reason are regularly on the national news, both on TV and radio, discussing their unique foundation.
Sardone notes that they are looking for additional “friends of the foundation” to contribute monthly pledges to help fund basic operations. These friends can be carpet cleaning and janitorial companies willing to commit to monthly financial support which will allow them to display the Cleaning for a Reason logo.
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For more information about Deborah Sardone’s various cleaning endeavors, visit the follow websites: www.cleaningforareason.org