This special show issue of CM/Cleaning & Maintenance Management® is prepared to make you show-ready.
The ISSA/INTERCLEAN® North America trade show, which is the largest show in the industry, will be held this year in Chicago''s McCormick Place on October 6-9.
According to our online Bulletin Board, end users prepared months ago for a great show.
Why do you attend the yearly event?
Many note the following reasons for attending:
- To view new products
- Maintain presence
Whatever the reason, ISSA is determined to help you meet and exceed your expectations at this year''s show with exciting seminars and events.
Be sure to stop by CMM''s booth (No. 2170) and let us know why you attend the show and if your goals are being met.
Gates Of Sophistication
As part of our yearly show coverage, we offer a feature article that specifically addresses some of the trends and issues that affect our readership.
"Evolving JanSan: Sophistication Is The Beginning," presents insight into a few critical issues, such as the economy, certification, science and green cleaning.
"The cleaning industry is now going through gates of sophistication where business managers, bean counters and administrations are asking for documentation, justification, validation and verification," notes industry veteran Dave Frank.
While viewing the latest and greatest in product innovation at this year''s show, be assertive and ask exhibitors the questions that will advance your company or department through the gates of sophistication.
Such inquires include: How can this product/service help me validate my work? How can you help me document, verify and justify what I promise to customers and the administration?
As we celebrate another year of our industry in Chicago, be mindful that times have changed and moving forward, your trade show plan needs to be more "sophisticated."
Send comments or thoughts on this topic or any other article that appears in CM/Cleaning & Maintenance Management® magazine, to email@example.com.