CHICAGO — AlturaSolutions Communications Inc., a Chicago-based communications company serving clients in the professional cleaning and building industries, announces its new social media marketing practice, allowing it to better serve clients through the use of new social media venues such sites as Facebook, Twitter, LinkedIn, StumbleUpon and others, according to a press release.
Consumer-focused companies have been very successful using these new mediums, and now business-to-business companies, including many in the JanSan industry, are benefiting from them as well, the release stated.
AlturaSolutions President Robert Kravitz said: "The focus with social media sites is not necessarily to just ''talk to'' site visitors, but to ''engage in'' a helpful dialogue with them. This includes both supporters and critics of a company and its products. These people in turn become third-party endorsers [of a company] by providing word-of-mouth recommendations on social media websites, which can be very powerful. This will supplement advertising and traditional public relations, but we can expect [social media marketing] to grow significantly in the coming months."
AlturaSolutions is also developing its own social media "dashboard" tool to get people talking about their clients and their products, the release noted.
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