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Activeion's challenge will be educating consumers

June 08, 2010
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MINNEAPOLIS, MN — Activeion''s new CEO, John Walden, said a challenge facing the cleaning solutions company is educating consumers on how its technology works, according to the Star-Tribune.
Activeion received at least $2 million in venture capital and is expected to have sales of $20 million to $30 million this year, the article noted.
Some scientists have been skeptical on whether using the spray is more effective than using conventional soap and other chemicals, the article stated.
According to the article, Walden said he believes the technology works. The company has pointed to lab tests that show using its sprays can kill bacteria on surfaces.
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