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ACI release 10.25

October 25, 2010
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Global Cleaning Product Industry Leaders to Gather for 2011 ACI Convention
• Registration Now Open for 2011 American Cleaning Institute® (formerly SDA) Convention, January 25-29, Grande Lakes, Orlando, FL
• Theme: Working Together for the Consumers of Tomorrow
WASHINGTON, D.C. – The leading companies in the global cleaning product supply chain will gather January 25-29 for the American Cleaning Institute’s 2011 Annual Meeting & Industry Convention.
The ACI (formerly SDA) Convention takes place at the Grande Lakes in Orlando, Florida. Registration is now open at
“We saw an increase in our 2010 attendance that brought together 600 business and industry leaders from 82 companies and 24 countries,” said Ernie Rosenberg, ACI’s President & CEO.
“The opportunity for our convention attendees to meet with so many leaders in one place is a real return on their investment.
“It is the one place for high-level meetings among household and institutional cleaning product producers and formulators, ingredient suppliers, oleochemical producers, chemical distributors and finished packaging suppliers.”
The theme of the 2011 Convention is “Working Together for the Consumers of Tomorrow.” Speaker sessions will explore the topic, including a presentation by “shopping anthropologist” Paco Underhill, founding president of Envirosell, the New York-based behavioral research and consultancy firm.
ACI has scheduled several events during the Convention to support its charity of choice, Cleaning for a Reason, which provides free residential cleaning services to women who are undergoing treatment for cancer.
Among companies eligible to be members of ACI, now only those who are currently member companies can register for the 2011 Convention. Companies that are not eligible to join ACI but have an interest in the cleaning products industry are welcome to attend. Information on ACI membership is available at
For more information about the Convention, including event sponsorships, please contact Nancy Bock at
The American Cleaning Institute® (ACI - formerly The Soap and Detergent Association) is the Home of the U.S. Cleaning Products Industry® and represents the $30 billion U.S. cleaning products market. ACI members include the formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and oleochemical producers. ACI and its members are dedicated to improving health and the quality of life through sustainable cleaning products and practices.
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