TUSCALOOSA, AL — AFFLINK, a global leader in Supply Chain Management and creator of the elev8® process, launches an entirely new web site: www.AFFLINK.com.
“The new site was designed with the sole purpose of generating end-user demand in the various market segments our Distributor Members serve today,” says Michael Wilson, marketing director at AFFLINK.
“To maintain our position and continue to attract the leading distribution companies in the industry, we have to focus on providing top-line growth and market innovations that help our Members compete in the new economy. This site is a big step in that direction.”
More than just a modern look and feel, the site was developed to focus on the value AFFLINK brings to today’s end-customers and, in turn, convert those visitors into leads that will ultimately drive sales for its stakeholders.
Allowing complete integration of an Inbound Marketing strategy, the site will create awareness through:
- Social Media efforts
- Public relations
- Industry blogs
- Keyword search, or through one of many call-to-action points throughout the site.
“The new external site will be a dynamic marketing tool for us,” says Wilson. “From an analytical standpoint, we’ll be able to better implement and monitor our Search Engine Optimization & Marketing strategies – shifting our tactics on a real-time basis to target those customers who will bring the most potential upside to the organization.”
AFFLINK is also on Twitter: @AFFLINK
AFFLINK (www.afflink.com) is the global leader in supply chain optimization, providing clients with innovative process and procurement solutions to drive efficiencies in today’s leading businesses. The eLev8 system helps organizations uncover never-before-seen opportunities and quantify their value to enhance their overall image, promote a healthy workplace, decrease total costs, increase productivity, and satisfy Green and sustainable objectives.