As almost any celebrity, company or business owner can tell you, there is no accepted instruction booklet for social media interaction.
Further, opinions on the validity and value of social media sites can differ from business to business, manager to manager.
While some discredit all these websites as vapid time wasters, others view the active news streams and timelines as the herald of a new media age.
As is common, the truth lies somewhere in the middle.
Used properly, social media sites provide participants up-to-the minute daily news and valuable business information.
So, what should a business or facility share online to optimize response to their social media accounts?
In a two-part Online Exclusive article, No Posting Without A Plan, Neal Schaffer provides steps for creating a social media framework.
"In using such a scattershot approach to social media, organizations are missing out on major opportunities to engage with potential and current customers, manage their reputations, and more — and they may be alienating social media users in the process," Schaffer explains.
Author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, Schaffer has been named a Forbes Top 50 Social Media Power Influencer two years in a row and has created social media strategies and trained dozens of companies.
Click here for part one of this article.