Unger and IWCA – double celebrations at Memphis Convention and Trade Show
MEMPHIS, TN — Half a century of dedication, innovation and understanding the needs of the professional window cleaning sector will be marked this year, as Unger celebrates its 50th anniversary in 2014. This milestone in Unger’s history coincides with another significant event — the 25th anniversary of the International Window Cleaning Association (IWCA) — so Memphis will be the venue for double the celebrations in February!
Unger’s 50 years so far have been filled with major product innovations. The S Squeegee was the company’s first breakthrough in 1966 — made from stainless steel, not brass, and featuring a quick release mechanism to make changing the rubber strips easy, speeding up the cleaning process. Fast forward to the Ergotec® Ninja, a quantum leap in squeegee design, form and usability; followed by the development of the nLite HiFloTM PureWater cleaning system for windows and façades, and it’s plain to see that Unger has never stood still in its quest to make window cleaning safer, swifter and even more successful in terms of results and profitability.
Plans to commemorate the anniversary include:
- Special limited edition products made available to our valued customers to help them commemorate this milestone with Unger
- Celebratory events across the world, where customers and distributors will join with Unger to mark the occasion
- Product promotions to reward Unger’s customers for their continued loyalty
John Lombardo, vice president of global marketing, Unger, said: “Unger is proud to be a member of the IWCA, and the fact that it will also be celebrating its 25th anniversary in the same year that we are marking our 50th will make this show extra special.
“The IWCA’s motto — ‘Honor the past, celebrate the present, embrace the future’ — is one that Unger will be embracing this year. During 2014 we will be launching a whole range of promotions and activities, designed to thank our valued window cleaning customers for their loyalty and trust, and to recognize their professionalism. We look forward to seeing as many of them as possible at IWCA, and starting the year-long party there!”