Sealed Air Rebrands Diversey
New branding debuted at ISSA INTERCLEAN Las Vegas 2013
STURTEVANT, WI — Sealed Air has rebranded the Institutional and Laundry division as Diversey Care. The new branding is part of a comprehensive rebrand of Sealed Air which includes a new logo and company vision. The new vision elevates Sealed Air’s position above the products it makes toward “Creating a Better Way for Life.” The Diversey Care division of Sealed Air will continue selling its renowned brands of Diversey and TASKI. The new branding will be highlighted on the Diversey Care booth 1138 at ISSA INTERCLEAN Las Vegas 2013.
“The new branding more accurately reflects our position as a division of Sealed Air and symbolizes the changes we are making to better serve our customers throughout the world,” said Dr. Ilham Kadri, President of the Diversey Care Division of Sealed Air. “ISSA INTERCLEAN Las Vegas is the industry’s most prominent U.S. event, and we are excited to debut the new branding to customers and partners at the show.”
Diversey Care is the only cleaning and hygiene industry player that integrates chemicals, equipment, tools and services in a total solutions approach. In addition to the new branding, Diversey Care will showcase several recent innovations at ISSA INTERCLEAN Las Vegas, including:
• Diversey Care Learning Management System – The Learning Management System is an e-learning and data management solution that simplifies employee training and ensures consistency across the organization. It can be customized based on user needs and runs on any device. The system minimizes training time and logistics to reduce operational costs.
• TASKI® Quantum Cleaning System – The system is an integrated approach to pre-wetted microfiber usage with Nano carts and a recommended washing program. Microfiber technology can have a significant impact on labor productivity and on water and energy usage. The TASKI Quantum system promotes sustainability by reducing water, energy and chemical consumption during the laundry process and in use by up to 30 percent.
• In the same line as the whole TASKI range, where productivity, reliability and sustainability are core values, the new and flexible TASKI Procarpet cleaning system allows users to select the carpet cleaning application that best fits their needs based on turnaround time and soil levels. Customers can now use one machine for multiple applications simply by changing the chemicals and flipping a switch.
“We are a global leader in the cleaning and hygiene industry and will continue to develop innovative solutions that create measurable value for our customers,” Kadri said. “From facility management to retail to healthcare, we serve a broad range of industries and are committed to providing smarter building care solutions that solve our customers’ business problems.”
Diversey Care is sponsoring the ISSA INTERCLEAN 2013 mobile application which provides valuable show information during the exhibition. It is available for download at http://app.issa.com/landing/.
Diversey Care is a division of Sealed Air Corp., a leader in food safety and security, facility hygiene and product protection. For more information about Diversey, please visit www.diversey.com or follow us on Linkedin, Fecebook and Twitter.