Study Finds Consumers Want Companies to Be More Environmentally Focused
PETERBOROUGH, ON — A survey conducted by Cone Communications and Echo Global* finds that nearly a third of the 10,287 adults surveyed believe businesses should change the way they operate to be more aligned with evolving social and environmental issues.
The survey also found that nearly the same number of respondents believe that businesses should not only support but also become advocates for social and environmental changes.
The survey, which was conducted in February 2013, found that overall, “People want companies to better communicate the effect they and their products have on society and the environment,” says Jennifer Meek, Marketing Director for Enviro-Solutions, a leading manufacturer of Green cleaning products.
In fact, the survey found that only six percent of those surveyed now believe that businesses exist solely to make money and are not responsible for supporting social or environmental issues. This would not be the case “if this survey had been conducted thirty years ago,” suggests Meek.
Additionally, the survey listed those issues about which consumers most want companies to communicate with the public:
• plans for economic development in their countries/communities (40 percent)
• environmental concerns (20 percent)
• poverty and hunger (11 percent)
• human rights (11 percent)
• education, health/disease, and water concerns (22 percent)**
“Without question, the role of businesses in our society, both here in North America and around the world, is changing,” adds Meek. “It is clear that along with greater transparency, what Stephen Ashkin*** calls a ‘culture of sustainability’ is progressing as well.”
*Cone Communications is a PR/communications firm. Echo Global focuses on transportation, logistics, and technology. The 2013 Cone Communications/Echo Global CSR Study was conducted in February 2013 and involved adults living in the United States, Canada, Brazil, Europe, Japan, China, and India.
**All percentages are rounded up and do not necessarily equal 100.
***Stephen Ashkin, President of the Ashkin Group, is recognized as “the Father of Green Cleaning” in the professional cleaning industry.
Visit Enviro-Solutions on Facebook at: http://tinyurl.com/7jr2htn or Twitter: http://twitter.com/#!/ProvenGreen
Enviro-Solutions is a leading manufacturer of Proven Green, environmentally preferable cleaning products. An ISO-9001 certified company, Enviro-Solutions was established in 1994 with very focused goals: To develop and market a superior line of environmentally preferable cleaning products and solutions. Using advanced technology, the company manufactures products that offer proven safety, health, and environment benefits without sacrificing product performance and are competitively in price. All they have done and continue to do is manufacture only Proven Green cleaning products.