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June 06, 2013
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ADVISORY:  U.S. Products Reminds Cleaning/Carpet Cleaning Professionals of the Power of Words

MUKILTEO, WA — The words we use when marketing our services can make a big difference in whether we secure new customers or not.  

This is true in most industries and is very true in the cleaning as well as the professional carpet cleaning industries.

“Spoken and written words can carry awesome power,” says Doyle Bloss, head of marketing for U.S. Products and HydraMaster, leading manufacturers of professional carpet and floor care equipment.

“However, words can add positive power, helping us gain success, or they can work against us, minimizing or even eliminating marketing success," adds Bloss. “Some words are almost magical in helping to land customers, while others can kill the deal almost on the spot.”

To help guarantee success in securing new customers and services, Bloss suggests the following positive marketing words:

•    Absolutely
•    Amazing
•    Incredible
•    Highest quality
•    Sparkling
•    New
•    Excellent
•    IICRC certified
•    Bonded and insured
•    Easy (easily)
•    Simple
•    Relax
•    Top-of-the-line
•    Outstanding
•    No risk
•    The finest
•    Top quality
•    Superior (superior performance)
•    Silky
•    Bright
•    Clean

As for words that can potentially have a negative connotation in marketing, Bloss recommends avoiding the following:

•    No, not, never
•    Can’t
•    Wet
•    Moldy
•    No guarantee
•    Soiled (too soiled)
•    Grime buildup
•    Grungy
•    Expensive (costly)

Finally, Bloss suggests that cleaning as well as carpet cleaning professionals always remember what Zig Zigler, the famous sales motivator, once said: "Be careful of what you say, realizing the inherent power of words. Think and use the right words…and I’ll see you at the top!”

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About U.S. Products
U.S. Products is a leading manufacturer of carpet, upholstery, drapery, stone, concrete, & tile cleaning and restoration equipment, tools and chemicals for the floor care professional. In manufacturing, quality, reliability and innovation are words that are frequently advertised. At U.S. Products, we have the track record to demonstrate we have put them into action.

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