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BehrPro release 5.14

May 14, 2013
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Leading Paint and Coatings Company Kicks Off Third Annual BehrPro Experience Tour with New Educational Product Demonstrations and Giveaways

SANTA ANA, CA — BehrPro, the Professional Products and Services Group of Behr Process Corporation, an experienced and trusted supplier of architectural paint and exterior wood care products, announced the start of the BehrPro Experience Tour, its third annual mobile tour across the U.S. The tour will showcase the company’s latest products and services designed to help local professional painters, contractors, remodelers and property managers build better businesses. This year’s tour is traveling—for a total of 18 weeks—to The Home Depot® stores across the country, popular industry trade shows and select customer appreciation events.

The tour will help educate customers about the KILZ® and Behr® brand products and BehrProSM services available to the professional marketplace through a series of hands-on product demonstrations and access to local BehrPro sales representatives. To further give back to the professional community and support the growth of local businesses, BehrPro is sponsoring the BehrPro Experience 2013 Sweepstakes, in which eligible participants have a chance to win one of two custom paint trailers equipped with trade tools and having an approximate retail value of $12,000. Participants can enter at tour stops or online. Additionally, one lucky attendee at each tour stop will take home an iPad mini—the perfect business tool for a professional on-the-go.    

“As we take to the road for our third BehrPro Experience Tour, we’re focused on connecting directly with our customers and learning about their projects, while sharing tips, insights and information on the breadth of products and services available from Behr. The mission behind our tour is to empower today’s pros to be more successful and profitable by sharing our latest innovations and services,” said Colin Jaffe, senior vice president operations for Behr Process Corporation. “Featured on the tour will be our newly introduced, top-of-the-line BEHR MARQUEE™ Exterior Paint and Primer product, where demonstrations will showcase the product’s dirt resistance, durability, UV protection and early rain resistance.”

The 2013 BehrPro Experience Tour will reach select The Home Depot stores in cities across the U.S., including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles and Miami. The tour will also be making special stops at trade show events including the National Apartment Association Conference and the Everything Building Conference & Expo both taking place in San Diego, Calif.

Event attendees will have the opportunity to meet with BehrPro sales representatives to learn about the services available through the pro program that can help streamline business operations and reduce overhead—including factory tinting, color matching, discounted volume pricing at The Home Depot and free job site delivery where available. BehrPro representatives will also educate attendees on unique programs The Home Depot offers, such as Pro Rewards Paint, which gives enrolled members competitive volume pricing on paint purchases.

Visit to find out when the BehrPro Experience Tour will be stopping at The Home Depot near you or to take part in the virtual tour showcasing exciting new product demonstrations. For more details about Behr’s commitment to the professional, please visit the company’s website, or connect with BehrPro on Facebook at and on Twitter: @BehrPro.

About Behr Professional Products & Services Group
Behr Process Corporation’s Professional Products & Services Group is dedicated to serving professional painters, contractors and property managers through its BehrProSM program. The program features professional-grade coatings, primers, wood stains and waterproofers including BEHR®, BEHR PREMIUM PLUS ULTRA®, BEHR PREMIUM PLUS®, KILZ PRO-X™ paints and KILZ® primers. With advanced products and services—such as free job site delivery where available, convenient will-call pick up, factory tinting, pricing discounts through The Home Depot, color matching plus renderings, expert customer support and business solutions—BehrPro offers industry professionals the tools and resources to help them simplify and grow their business. Behr’s professional products can be purchased at The Home Depot with more than 1,900 convenient locations nationwide or by contacting a BehrPro representative at 1-877-776-3961. For more information, visit the BehrPro website. Connect with BehrPro on Twitter (@BehrPro), and Facebook. Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself and professional channels.  Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold under the Behr® brand exclusively at The Home Depot.  Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, Calif.

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