IICRC Appoints New Agency Partners to Lead 2013 Marketing Program
Enhanced marketing and communications efforts designed to increase IICRC awareness and improve member resources
VANCOUVER, WA — The Institute of Inspection, Cleaning and Restoration Certification (IICRC) today announced the appointment of Mulberry Marketing Communications as its marketing agency of record. In the new assignment, Mulberry is responsible for developing the strategy for the IICRC’s 2013 marketing campaign.
It is also responsible for campaign oversight of other partner agencies, including West Third Group, SEO 411, Visibly Connected and InForm Communications.
“Mulberry has extensive marketing expertise in the cleaning and restoration industry and will help us better market ourselves both internally and externally,” said Hank Unck, chairman of the IICRC’s Marketing Communications Committee. “We have a tremendous amount of underutilized assets and we look forward to working with all of our newly appointed agencies to spread the word about the IICRC and grow awareness for our Certified Firms, registrants and instructors.”
The 2013 campaign consists of a comprehensive content marketing program, association outreach, expanded social media efforts, search engine optimization, video and mobile programs. In addition to promotion of IICRC activities, West Third Group will develop educational content, working closely with industry associations and media to provide IICRC research and resources.
Supplementing external outreach programs, the campaign will also include creation of internal marketing and communications resources for registrants and certified firms. This includes the development of a comprehensive marketing toolkit to help IICRC Certified Firms better promote themselves locally.
“There are a lot of exciting changes taking place within the IICRC,” added Chairman Darrell Paulson. “We look forward to having a team of new partners in place to help build awareness for these initiatives.”
“The IICRC is committed to driving the industry forward, and we are thrilled to be selected as a key partner in helping them to achieve this goal,” said Matt Serra, Vice President, Mulberry Marketing Communications. “We look forward to working closely with the IICRC board of directors and partner agencies in 2013 to enhance awareness for the Institute and improve member resources.”
To learn more about the IICRC, please visit iicrc.org.
The IICRC is an international, ANSI-accredited standard-development organization (SDO) that certifies individuals in 20+ categories within the inspection, cleaning and restoration industries. Representing more than 54,000 certified technicians and 6,000 Certified Firms in 22 countries, the IICRC, in partnership with regional and international trade associations, represents the entire industry. The IICRC does not own schools, employ instructors, produce training materials, or promote specific product brands, cleaning methods or systems. To know if a technician has received proper education and training, consumers should look for the cleantrust patch and logo, the service mark of the IICRC. For more information, visit www.iicrc.org.