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CMM Online Exclusive

Cleaning For Appearance Is The Problem

A treatise against the superficial nature of perceived cleanliness.

March 18, 2013
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Clean for health and appearance will followIf it looks and smells clean, it must be, right?

Of course not, but how can this low-bid-driving proposition be changed?

It could well start with considering the meaning and connotation of the word “superficial” – If a superficial person does not a good friend make, how can superficial cleaning be any better?

It can’t.

Thus, our society’s love affair with cleaning based mainly on “surface” or superficial aspects, is conducive to short-term, even “cheap” and unhappy relationships.

It is putting the cart before the horse, when the horse is the thoughtful partner of health-intentional cleaning, aka cleaning for health, and the cart, a desired meaningful and happy relationship consisting of lower healthcare costs and values including appearance or aesthetics.

Why have we been trying to create lasting relationships with customers by giving them an appearance-cleaning, in effect, selling them a pretty face, and the operations equivalent of a cheap date?

Because we have been superficial – but it’s time to change that, to get deep and see beyond the surface – creating a proverbial win-win and basis for lasting client relationships – and mutual respect.

The Cleaning Industry Research Institute (CIRI) adopted a tagline that says, “Only Science Can See,” meaning that science in the public interest can help us see otherwise invisible contaminants that affect health.

The rationale: If we clean to remove health-busting micro contaminants we achieve macro results for all.

Such as? ISSA, CIRI and IEHA are working hard to help us identify measurable benefits associated with reducing levels of invisible organic matter, associated pathogens and diverse contaminants using devices such as ATP and other instruments.Clean for health and appearance will follow

These benefits include establishing the Value of Clean based on increased productivity, lower absenteeism, and enhanced worker and occupant well-being derived from cleaner and healthier environments – i.e., by cleaning deeper and better, beyond what you can easily see or smell.

Isn’t it time for an in-depth approach to cleaning to enable long lasting and prosperous relationships based on real societal benefits?

Let’s stop being superficial and start succeeding by forming meaningful business friendships based on deep and substantive cleaning for health regimens and rewards.

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This special online series and its articles are sponsored by Advanced Vapor Technologies, LLC.  


Allen Rathey of InstructionLink/JanTrain Inc.

Allen Rathey is president of InstructionLink/JanTrain Inc. of Boise, Idaho. Rathey promotes healthy indoor environments and frequently writes and speaks on healthy cleaning and facility topics.

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