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Marketing And Branding / Social Media / Sales And Marketing / Technology
March 2013 Feature 2

Social Media As A Communal Resource

Now that the novelty of social media has worn off, it’s time to use it as a resource to help build and promote interaction with customers.

March 18, 2013
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“Rules” Of Social Media

By: Robert Kravitz

On a company social media page, the following are some general rules to adhere to:

  • Avoid posting family pictures; company pictures are encouraged.
  • Avoid politics, religion or other spiritual items; this is neither the time nor place
  • Never knock a competitor or a competitor’s products
  • Post up to once per day or three times per week
  • Go easy on the hashtags as they can be confusing
  • Never tweet or post in all caps, otherwise you’re yelling at your audience
  • Make the marketing subtle
  • Once you start your social media endeavor, keep doing it; stopping the effort looks like something happened to your or to the company as a whole
  • Always try to add an image to all Facebook postings
  • Always be honest and trustworthy in everything you say and do on a social media site.

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