STOKO® Professional Skin Care Unveils New Logo
Forging identity as key Evonik business fuels redesign
GREENSBORO, NC — STOKO®, a leader in the away-from-home skin care/hand hygiene market, has introduced a new logo that reinforces its identity as a business of newly named parent company Evonik Corporation, and also reflects the expanded role STOKO® professional skin care products play in critical skin hygiene applications.
Effective January 1, 2013, Evonik Stockhausen LLC, which included the STOKO® professional skin care business, was merged into the new Evonik Corporation as part of a corporate decision to join all Evonik businesses under one name and thus reflect global unity under one corporate brand. In keeping with this unification effort, the STOKO® logo has been amended. The logo’s new look mirrors both the customized font and colors of the parent company. Moreover, notes Lori Huffman, STOKO® senior marketing manager, it also provides customers a bridge to a more updated perception, and appreciation, of the STOKO® business.
“STOKO® customers will quickly recognize the repeating ‘waves’ from our previous logo,” Huffman explains. “However, we have transitioned from the original three waves, which referenced our three-point program for skin health – pre-work creams, skin cleansing and skin conditioning – to the inclusion of a fourth wave that reflects the important role we play in a major skin hygiene segment: control or reduction of microbial growth through sanitizers and antibacterial products.”
STOKO® customers will begin to see label changes and packaging redesigns over the next 12 to 18 months. However, stresses Ron Shuster, STOKO® product line director for North America, one thing will never change: “We want our customers to know that they will be receiving the same top-quality products.”
STOKO® North American Business is headquartered in Greensboro, North Carolina, and is a leading provider of skin care/hand hygiene products and programs for the away-from-home market. With research and development facilities in Krefeld, Germany, and manufacturing and distribution locations around the world, the company leverages a vast international network to develop the most technologically advanced products. STOKO® professional skin care products are a brand of Evonik Corporation. www.stokoskincare.com
Evonik, the creative industrial group from Germany, is one of the world leaders
in specialty chemicals. Its activities focus on the key megatrends health, nutrition, resource efficiency and globalization. Profitable growth and a sustained increase in the value of the company form the heart of Evonik’s corporate strategy. Evonik benefits specifically from its innovative prowess and integrated technology platforms.
Evonik is active in over 100 countries around the world. In fiscal 2011 more than 33,000 employees generated sales of around €14.5 billion and an operating profit (adjusted EBITDA) of about €2.8 billion.
In so far as forecasts or expectations are expressed in this press release or where our statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Neither Evonik Industries AG nor its group companies assume an obligation to update the forecasts, expectations or statements contained in this release.