While your visitors appreciate a brilliant shine, there's more to the appearance of hard surface floors than gloss alone. Customer feedback has shown people respond favorably to floors that reflect high image and clarity, otherwise known as Distinctness of Image (DOI).
DOI is quickly becoming the new measure for hard floor quality.
The lowdown on DOI
If the surface reflection of an object appears sharp and clear—like being able to see the clear outline of an overhead light bulb or read the text in a reflected sign—then the surface is said to have a high DOI; conversely, if the reflection appears blurry, it has a low DOI.
The American Society for Testing and Materials (ASTM) has set standards for determining the DOI of coated surfaces. Measurements are given on a scale of 0 to 100, with a score of 100 representing a perfect DOI.
Achieving high DOI
The solution to achieving high DOI includes following a regular maintenance routine to keep the floor in peak condition. And choosing the right floor maintenance system and products can make a big difference in the final result.
A floor that has been treated with a protection system specifically created to enhance DOI—such as the 3M™ Stone Floor Protection System, will reflect a sharper, crisper appearance, giving the impression that it is cleaner and better maintained.
When it comes to a well-maintained surface, it's all about finding the right tools and supplies to give you a lustrous finish. Designed to work together, Scotch-Brite™ Purple Diamond Floor Pad Plus and 3M™ Neutral Cleaner help you easily maintain the premium, shiny appearance you've created with the 3M™ Stone Floor Protection System.
Image is everything
Stay on the forefront of the growing DOI trend by restoring the natural beauty of your porous stone and maintaining its brilliant shine. It's sure to enhance the image of your floors. And reflect nicely on your reputation, as well.