First, let me give my compliments to ISSA, its management staff, show exhibitors and conference attendees on a job well-done.
Everyone I talked to at the recent ISSA/INTERCLEAN North America trade show was pleased with the turnout, the events and the quality of visitors to their booths.
Okay — that’s what we say and hear every year.
Show management tells us the crowds and show floor were larger than last year, but each year it looks smaller and it seems like there are fewer people there.
Don’t get me wrong: I love the annual ISSA/INTERCLEAN trade show and think everyone should attend.
In fact, I don’t understand why there aren’t 50,000 or more people at the show.
It’s the best thing anybody in the cleaning industry can do each year to educate themselves and make contacts with industry movers and shakers.
At the same time, I’ve come to the conclusion that trade shows and conventions are headed the way of magazines, newspapers and saddle makers.
Nobody wants to admit it, but the world is changing faster than we realize — right under our feet and before our very eyes.
The reality is that there will be winners and there will be losers.
History tells us that tomorrow’s winners must be willing to let go of the comfort of the past in order to take advantage of the opportunities that come with the future.
We May Have It Wrong
Instead of trying to get more people to come the ISSA/INTERCLEAN trade show and fudging the numbers when they don’t show up, we should take the show to the masses via live streaming video on the Internet.
What would happen if we had 50,000 or 100,000 people around the world watching live in their homes and offices as events unfold at the show?
To me, that is an interesting thought proposition, and it’s in tune with future trends, sustainability and what’s actually happening around the world in other industries.
Here’s my big idea: Let’s have an International Cleaning Day during the ISSA/INTERCLEAN trade show and stream it live around the world.
I think that, if people could see and participate online, it would actually encourage more people to attend the show in person.
The greatest challenge will be figuring out how to make a streamed event more profitable than a live event.
It’s important to mention that portions of this year’s show were streamed live to monitors on the show floor and to the ISSA website.
Here’s a link if you’re curious: www.LiveStream.com/ISSAshow.
Tom Brokaw was little dull, but I liked him anyways, being we are both from South Dakota.
Here are some tidbits from his presentation:
If you like to travel, there are international shows during 2013 in Poland, Mexico City, Italy and India. I'll see you there.