MEMPHIS, TN — ServiceMaster Clean
, the disaster restoration specialists, will sponsor caution flag periods for the 2009 National Association of Stock Car Auto Racing (NASCAR) season, according to Nascar.com
Whenever a caution comes out at any of the 19 International Speedway Corporation and Speedway Motorsports Incorporated race tracks in the 2009 season, the ServiceMaster Clean yellow flag will fly, the story stated.
All track cleanup and drying vehicles will sport the ServiceMaster Clean logos, the story noted.
Jim Wassell, chief marketing officer of ServiceMaster Clean, said: "The idea of a racing sponsorship has been one that has generated a lot of excitement within our franchise network. Fan loyalty to partners and sponsors is immeasurable, and we recognize that they historically support and invest in companies that share their passion for the sport of racing."
Not only will this sponsorship increase brand awareness, but it will also foster employee team building and help boost morale, the story added.