PORTLAND — The University of Oregon will host an all-day forum on greenwashing, according to a press release.
The event will take place at the UO School of Journalism and Communication’s George S. Turnbull Center from 10 a.m. to 4 p.m. on Friday, February 6, the release stated.
Deborah Morrison, Professor of Advertising, said: "Greenwashing is when a company or organization spends more time and money claiming to be ''green'' through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s whitewashing, but with a green brush."
Those attending the forum will learn how to identify and control greenwashing, how to educate clients about greenwashing, how to build transparency in their own brand messaging and where to find resources for environmental honesty, the release noted.
The forum is open to the public and will cost $25 for students and $50 for everyone else, the release added.
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