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Cleaning trends survey results

March 10, 2009
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WASHINGTON — According to a new survey from The Soap and Detergent Association (SDA), the economic downturn is having an effect on household cleaning habits and purchases, according to a press release.
Sixty percent of respondents say they’re doing more cleaning themselves instead of hiring a cleaning service, the release stated.
Eighty-seven percent of Americans rank effectiveness, 74 percent rank cost and 71 percent rank convenience as the top factors, followed by 67 percent citing multi-purpose and 64 percent citing time-saving benefits as most important, the release noted.
Nancy Bock, SDA vice president of education, said: "Fortunately, today’s cleaning products are meeting the needs of a variety of consumers, no matter what they’re looking for in the product. For instance, more products than ever reflect manufacturer innovations in product sustainability, including concentrated and refillable products that use less water and packaging and high-efficiency detergents designed for washers that use less energy and less water. Safe, effective and proper use of cleaning products is what matters most to our industry."
To maximize product effectiveness and save time and money, SDA recommends choosing multi-purpose products, reading labels to ensure proper use and utilizing refillable products, the release added.
More information on the safe, proper and beneficial use of cleaning and disinfecting products is available on SDA’s website at
Click here to read the complete release.
For related information, click here.
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