The April issue of CM/Cleanfax® magazine is now available online, featuring Scott Rendall''s Entrepreneur''s Edge question and answer feature on creating a website.
Rendall states that by simply remembering the basic purpose of a website, it will help make your focus "laser-like" and easier to create a successful site — or to tune up your current website.
He notes that when writing content, ask yourself this one question: "Is my target going to identify with this?"
Rendall adds that you should be careful not to spam your copy by overusing keywords and phrases.
According to Rendall, after finding you in the first place, the entire purpose of a website is to help the prospect understand that you''re the best possible solution and that they should contact you now.
Scott Rendall is a second-generation cleaning business owner entrepreneur, writer and owner of Banana Profits, LLC — a carpet cleaning, restoration, and service business marketing and consulting firm. Rendall has earned the nickname "The Cleaning Mentor" for his many years of service as a trusted business advisor to cleaning and restoration business owners and managers around the world. His new blog address is www.BananaProfits.com.
Click here to view the digital version of the April issue.