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New partnership seeks global sustainable products standards

May 04, 2009
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FORT COLLINS, CO - The Alliance for Sustainable Built Environments and the Institute for Market Transformation to Sustainability (MTS) announced an educational partnership to advance global sustainable product standards, according to the Environmental Leader.
According to the story, the Alliance is a group of industry leaders who practice and are recognized for leadership in sustainability.
MTS is a nonprofit public charity of leading environmental groups, governments and companies that administers the Sustainable Materials Rating Technology (SMaRT), a consensus sustainable product standard that covers 80 percent of the world''s products.
The partnership''s, which is aimed at eliminating market confusion about green products and related greenwashing issues, first initiative is a marketing and educational program that defines and promotes sustainable products that are certified through life cycle assessment criteria, according to the story.
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