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Social media floor care survey report

June 15, 2009
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CHICAGO — More than half of the facility service providers (FSPs) who responded to a recent "social media" survey conducted by Tornado Industries Inc. reported that the current economy has had "no change whatsoever" on the demand for floor care maintenance services, according to a press release.
Invitations and links to the survey were posted on a variety of industry-related social media websites as well as Twitter, LinkedIn and Facebook, the release stated.
Jolynn Kennedy, marketing manager for Tornado Industries, said: "We asked what their biggest challenge was to actually performing floorcare maintenance. Interestingly, almost 60 percent said it was dealing with obstructions in the work area. As a manufacturer, this tells us a lot about where we must focus our design efforts."
Of those who have purchased a floor machine in the past year, equipment features that are most appreciated include: Ease of use, 36 percent; great results, 32 percent; few maintenance problems, 21 percent, the release noted.
The survey found that 96 percent of the respondents own their own floor machines, the release added.
Click here to read the complete release.
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