According to the story, the Not On My Watch campaign was one of 900 entries submitted for consideration to the IN-AWE program, which has recognized the best in medical marketing for 23 years.
The Not On My Watch campaign was executed in 27 countries to educate health care workers about the prevention of health care-associated infections (HAIs), the story stated.
John Amat, Kimberly-Clark Health Care
vice president of global sales and marketing, said: "We are proud of Not on My Watch and delighted that the campaign has been recognized by such a distinguished awards program as IN-AWE. The multi-faceted campaign was conceived and executed by our in-house creative team to empower our customers through awareness and educational initiatives to prevent healthcare-associated infections and improve the quality of health care around the globe."
The extensive campaign included advertisements and educational materials both in print and on the Not On My Watch website, the story noted.
A major part of the campaign was the HAI Education Bus
, a mobile classroom that toured the United States to provide accredited continuing education to nurses and other caregivers at their hospital locations, the story added.