Consumer-focused companies have been very successful using these new mediums, and now business-to-business companies, including many in the JanSan industry, are benefiting from them as well, the release stated.
AlturaSolutions President Robert Kravitz said: "The focus with social media sites is not necessarily to just ''talk to'' site visitors, but to ''engage in'' a helpful dialogue with them. This includes both supporters and critics of a company and its products. These people in turn become third-party endorsers [of a company] by providing word-of-mouth recommendations on social media websites, which can be very powerful. This will supplement advertising and traditional public relations, but we can expect [social media marketing] to grow significantly in the coming months."
AlturaSolutions is also developing its own social media "dashboard" tool to get people talking about their clients and their products, the release noted.