CHICAGO — Kimberly-Clark Professional
launched a sustainability campaign today called Reduce Today, Respect Tomorrow that takes a bigger-picture approach to environmental sustainability and is the first truly global communications campaign developed by the company, according to a press release
The central premise of the Reduce Today, Respect Tomorrow campaign is that focusing only on 100 percent recycled fiber content does not address the total picture, nor is it the best approach to environmental sustainability, the release stated.
Jan Spencer, president of Global Kimberly-Clark Professional, said: “Our ongoing efforts to achieve outstanding environmental performance are not just our responsibility as corporate citizens, they are vital to our success as a business. These efforts are also guided by global, company-wide objectives for improving operational performance in energy, water, waste, and environmental management systems.”
According to the release, Kimberly-Clark Professional looks at a bigger picture and strives to reduce environmental impact at every stage of a product’s lifecycle.
Superior product performance that allows customers to use less and waste less is a key component of Reduce Today, Respect Tomorrow and Kimberly-Clark Professional’s business strategy for a more sustainable future, the release noted.
If less is consumed in the first place, it often means there is less packaging waste, which further reduces the amount of waste to recycle or send to landfill, the release added.