— As of June 2010, the Soap and Detergent Association
(SDA) will be known as the American Cleaning InstituteSM
(ACI), according to a press release
According to the release, the name change will coincide with a major redesign and launch of its website.
SDA Board Vice Chair Jane Hutterly said: "SDA''s transformation to the American Cleaning Institute will make our information easier to access, more consumer friendly and more relevant in the digital age. ACI''s tagline – ''For Better Living'' – represents what we stand for. It''s what our products and ingredients are all about, describing how the cleaning products industry contributes positively to society."
The formal announcement of the change was made during the Association''s 84th
Annual Meeting & Industry Convention at the Grande Lakes
in Orlando, the release stated.
SDA President and Chief Executive Officer Ernie Rosenberg said: "Under the ACI banner, the Institute will still reflect our organization''s vision: To enhance health and the quality of life through sustainable cleaning products and practices. The Institute will continue to support the sustainability of the cleaning products industry through research, education, outreach and science-based advocacy."
The SDA represents the U.S. cleaning products market, and its members include the formulators of soaps, detergents and general cleaning products; companies that supply ingredients and finished packaging for these products; and oleochemical producers, the release added.