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P&G Survey Release

February 01, 2010
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CINCINNATI, OH Procter & Gamble Professional®, the away-from-home division of Procter & Gamble, today released the findings of its "Cleaning in a Down Economy" survey, which revealed that 85 percent of surveyed cleaning professionals have adopted a "doing more with less" approach in response to current economic conditions. P&G Professional launched the survey to gauge how decision makers managing in-house or contract cleaning services in the health care, education, retail, commercial, foodservice and hospitality industries have reacted, and adapted, to recent business conditions.

The findings point out that cleaning service managers have often had to tackle the same amount of labor with fewer employees, placing increased demands on staff productivity and cleaning efficiency. Many managers have been forced to streamline operations, with 76 percent reporting being under pressure from upper management to keep operating costs down over the last six months. To address these demands, nearly nine in ten respondents have made cut backs, including staff reductions. While these cut backs have not been easy, 97 percent of the decision makers surveyed feel they have been able to effectively keep expenditures down. In fact, more than nine in ten respondents using this "doing more with less" approach are likely to do so even after the economy improves.

"Managers in charge of cleaning services were faced with belt tightening activities at the same time as the H1N1 outbreak," said Matt Koloseike, customer development manager, P&G Professional. "To meet this challenge and ensure the effectiveness of their cleaning program, decision makers maximized efficiencies across the entire breadth of their operations, including getting more out of their staff and the products they purchased. We found the past year has opened a lot of cleaning professionals'' eyes to the efficiency benefits of simplified cleaning routines and effective, multipurpose products – both of which are core components of the cleaning solutions, and philosophy, that P&G Professional brings to its customers."

When it comes to increasing efficiency and delivering cost savings, the importance of product selection was particularly noted, with 22 percent of respondents highlighting "products that get the job done right the first time" as most helpful when it comes to performing their cleaning services. Surprisingly, the survey also found that in spite of constrained resources, cleaning professionals primarily judge the value of a product based on its quality and effectiveness (56 percent) and versatility of use (36 percent) rather than its price point (5 percent).
"Cleaning in a Down Economy" Survey Highlights:

· Nine in ten (90 percent) cleaning product decision makers would rather find ways to perform their services more efficiently than raise prices for their customers or clients.

· Over two in five (41 percent) respondents feel being as efficient as possible with current resources is what is most vital to their business right now. In fact, 35 percent think keeping customers happy is more critical than other fiscal matters like growing the business (10 percent), keeping all staff members employed (6 percent) or making a profit (3 percent).

· More than six in ten (61 percent) of those willing to spend more on a product would do so if it enabled employees to work faster by getting the job done the first time. Additionally, 43 percent would spend more if the purchased product could replace multiple cleaning products they currently use.

· Eighty-one percent of respondents do not think having more cleaning products in their arsenal will lead to getting the job done right.

· The biggest hurdle for cleaning providers who are not performing at their best is having to train staff on how to properly clean (68 percent). With a high staff turnover during tough economic times, this is likely to get even more difficult.

For businesses and managers seeking to increase efficiencies within their cleaning program, P&G Professional will host a Webinar on March 3, 2010 titled, “Streamline Your Cleaning Operation.” Led by industry veteran David Frank, the Webinar will feature the benefits of a simplified cleaning routine and solutions for deploying a more efficient cleaning program.

About P&G Professional

Procter & Gamble Professional® is the away-from-home division of Procter & Gamble, serving the foodservice, building cleaning and maintenance, hospitality and convenience stores industries. P&G Professional offers complete solutions utilizing its parent company''s scale, trusted brands and strengths in market and consumer understanding. P&G Professional features such brands as Tide®, Dawn®, Mr. Clean®, Febreze®, Swiffer®, and its own brand, P&G Pro Line®.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

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